Launching October 2026
A conscious marketplace — vegan and cruelty-free, verified. We read every ingredient list so you can stop scanning labels and start trusting the work.
Join the waitlist for early access ahead of public launch and a founding-member discount on your first order.
What we score
Based in Colorado · Launching October 2026
Help shape the shelf
A short survey — what categories matter to you, what you look for, what you skip. Your answers shape which brands we onboard before launch.
Product selection
Guides which categories and brands we onboard first.
Pricing range
Helps us understand the budget reality across our audience.
Launch planning
Shapes what is actually on the shelf on day one.
The first shelf
We don't announce partners until we have actually bought from them. Eight brands have wholesale purchase orders placed and product in hand. Three have already cleared our vegan and cruelty-free check, product by product, and are listed today. The other five are moving through that same check now.
Verified means every listed product cleared our vegan and cruelty-free check before it went on the shelf. Order placed means the wholesale purchase order is in and the product is in hand, with the same check still in progress.
Brand profiles publish on launch day
About
For years, I kept thinking someone would build it. A place where I do not have to flip every bottle around and squint at the ingredient list. Where I can trust not just the product, but the company behind it. Where the research is already done — for vegans, for anyone who cares about what they are putting in or on their body.
Nobody built it. So I did.
Every product vetted, every product scored, every label already read — whether you are vegan, plant-based, or someone who wants to know what is actually in the things you buy.
Fond — the things you love. Bloom — flourishing without compromise.
We do not just sell everything vegan. What makes it onto our shelves has been chosen with the same care you would want from someone shopping for you — the things you love, none of the compromise. Not everything belongs here. That is the point.
We build a marketplace where you do not have to compromise. Knowing what is actually in your food, what you put on your skin, what companies stand for — that should not require a health scare to figure out. Whether you are vegan, plant-based, or someone who reads labels, the research is already done here.
For brands and partners
A vegan, cruelty-free, or sustainable brand whose values line up with ours? We are curating a marketplace of conscious products and would like to feature your brand.
Help us build a marketplace where every product carries a story of care, sustainability, and ethical practice.
Questions? Want to partner with us? We would like to hear from you.
contact@fondbloom.com